The meaning behind it all…

yama – 山 (やま) : a noun meaning ​'mountain', 'hill', 'peak', or such in Japanese.

What started off as a simple abbreviation of my son’s name turned out to be symbolic of my entire journey in ​this industry. As a Mexican immigrant in Northeast Georgia, I found myself working in salons that people like me ​didn’t tend to visit. I was often the only bilingual stylist, and while that came as an advantage, I found myself ​watering things down to fit in and get along with my coworkers. I was eager to find my people and work with ​them. I was desperate to put my walls down and create genuine relationships with my clients.

After having my son, Yahir Matias, I realized I had much more work to do internally. How could I teach him to be ​true to himself, when I couldn’t even figure that out myself? I was conflicted between my beliefs and the desire ​to make my immigrant parents proud, all while still being approved by my colleagues. My climb to growth and ​self-discovery became more steep.


In this recent journey of being an independent stylist, there are many things that have become clear to me. One ​is that my parents brought me here to follow the American Dream, in hopes of a better life and future. I’ve ​realized very quickly that dream was never created for us. It was not a clear-cut path for minorities to follow ​but instead created by white cis males for white cis males. We can’t achieve something that was never intended ​for us to achieve in the first place. My first challenge was to change the way I did business. Get rid of anything ​and everything that didn’t make me happy or drained me of it. This led me to implement a set of policies that I ​believe will get me closer to my goals, and still allow me to grow a loyal clientele while also remaining true to ​myself. My goal is to filter out all of the racist, sexist, and classist practices within the industry to create a better ​salon environment for clients and stylists alike. I work how I know I work best, not rushing or cramming clients in. ​This allows me to give my clients the best experience possible and my complete and undivided attention.

This mountain I choose to climb is indicative of my self-discovery, but most importantly the Mexican-American ​Dream that I, and other dreamers, are in search of. All who want to join me on this hike are welcome. Whether ​it’s for a short visit or the entirety of the way, I’m happy you’re here.